The ‘New’ Face of Max Factor

This is the ultimate comeback … 80 years since Mr Max Factor opened the doors of his Hollywood make-up studio, the cosmetics company has announced a partnership with the most glamorous ambassador of all-time, Marilyn Monroe.

It was Max Factor who was instrumental in the transformation of Norma Jeane Baker to worldwide glamour icon, Marilyn Monroe. Norma Jeane entered Max Factor’s Blonde Room in the late 1940s as a shy brunette and emerged as a sparkling platinum blonde. And the dramatic eye make-up, flawless skin and trademark red lips that finished Marilyn Monroe’s new look has inspired the beauty world ever since.

Max Factor Global Creative Design Director, Pat McGrath, says, ‘Marilyn made the sultry red lip, creamy skin and dramatically lined eyes the most famous beauty look of the 1940s, and it’s a look that continues to dominate the beauty and fashion industry.

‘Ruby Tuesday, inspired by one of Marilyn’s favourite Max Factor lipsticks, continues to be one of the most popular shades for both make-up artists and real women.’

We love Max Factor – because of its quality, its ability to move with the times, and its fantastic price points. Colour Collections lipsticks are just £6.99, Masterpiece Mascara is £9.99, and Crème Puff Powder Compact is £5.99 (Boots). Pretty good value, we reckon.

Look out for Marilyn Monroe representing Max Factor on advertising campaigns throughout the year.

Image credits: Rights of publicity and personal rights. The estate of Marilyn Monroe. LLC@marilynmonroe.com Norma Jeane image: Photo Bernard of Hollywood copyright Renaissance Road Inc. Marilyn Monroe image: copyright2015 Archive Images. MH Greene 2013. J Greene.

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