Strong, healthy looking hair doesn’t need to take a week of hair masks. The new Charles Worthington Strength & Repair Fibre Bond Protein Cream, £7.99 (Boots) from September 1st.
A reconstructive protein cream, it promises that hair will be six times stronger after just one use. The formula contains strand-building proteins which work on hair from the inside out to nourish, strengthen and protect hair. It leaves it feeling instantly softer, but without the heaviness and lankness that some repair creams can leave behind.